From DailyTech: Microsoft, on the other hand, takes the opposite approach, shooting for volume despite sinking prices, something other analysts favor. Microsoft is aiming to conquer the ultra-low and low-cost markets, which primarily revolves around the netbook and MID (mobile internet devices) industry. After netbooks flirted with bringing Linux adoption to the masses, Microsoft quickly pounced on the opportunity, pushing copies of its lean, proven Windows XP operating system onto the market. Today, over 96 percent of netbooks ship with a Windows-based operating system. And the move couldn't have come too soon, if Microsoft wants to retain its dominant position. Estimates by leading market researcher Gartner Inc. predicts that 21 million netbooks will ship in 2009, growth of 80 percent, while overall PC sales sink 11.9 percent. What is impressive, according to a recent Wall Street Journal report, is just how low Microsoft is willing to price its OS's to stay in the netbook game. The report cites that Microsoft is offering netbook manufacturers licenses for $15, far less than the standard OEM price of $50 to $60 per Windows Vista license. The estimate even falls far below Microsoft typical Vista Starter Edition prices of approximately $30 per license. View: Article @ Source Site |