Reports: Apple to Cut Its Mac Computer Prices

From DailyTech: Faced with slumping sales and stinging criticism from competitor Microsoft over its high prices, Apple is reportedly going to try a price cut to spur its computer sales. While Apple's general sales have been saved by its iPhone, its computer sales, both for laptops and desktops have slumped. It is still earning more profit than some competitors thanks to large profit margins, but as losses continue, the company is becoming increasingly concerned.

Apple-specific blog Apple Insider reports that "people who’ve proven extremely reliable in predicting Apple’s future business directions" have let slip that Apple will cut the prices of its most popular desktop and laptop models -- the iMac and the 13 in. MacBook.

The sources say that the move is not an attempt to counter Microsoft's new "Laptop Hunter" ads, but rather is an effort to keep up with netbook sales, which are driving down PC prices. Apple has no intention of deploying a netbook Mac. As CEO Steve Jobs put it, "We don't know how to make a $500 computer that's not a piece of junk."

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