Dell diversifies with pre-configured server bundles

From InfoWorld: Dell on Wednesday said it would offer pre-configured systems for enterprise customers looking to get server environments up and running quickly.

The fixed configurations include servers, storage modules, and software that are pretested and can be deployed in hours, Dell officials said. The offerings are a diversification from Dell's traditional built-to-order business model, in which customers typically specify configurations before ordering.

Dell is offering fixed systems as an option to custom-built systems that could take longer to configure and deploy, said Praveen Asthana, Dell's director of enterprise storage.

"The goal is speed," Asthana said. "Now we're saying you can be up and running in 30 minutes, not in a week."

The systems are targeted at customers like small- and medium-size businesses who may lack expertise in server deployment, or to those who want to quickly deploy servers with applications like virtualization.

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