Best Buy, TiVo form an alliance

From CNET News.com: TiVo, the Silicon Valley company that popularized the digital video recorder, and Best Buy, the national electronics chain, are forging a broad partnership.

On Thursday, the companies plan to announce that Best Buy will heavily promote TiVo products in its 1,100 stores in the United States. TiVo will develop a version of its set-top box, to be sold in Best Buy stores, that will let the retailer advertise its products and services to TiVo subscribers on their home televisions.

The companies did not disclose financial details other than to say that Best Buy was making a multiyear commitment to advertise TiVo devices. Tom Rogers, TiVo's chief executive, said it was "a huge step above any kind of marketing that has ever been done for TiVo before."

As part of the deal, the companies also said that Best Buy would finance an effort to bring TiVo's software and search tools to Best Buy's own brand of consumer electronics, like its Insignia high-definition TVs.

Both companies are trying to significantly change how the world sees them.

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