From EETimes: Intel is making a concerted effort to get traction among cloud customers -- an area where the company already dominates, but is seeking to further entrench itself.
Intel on Wednesday announced a new initiative aimed at the cloud space. The new “Powered by Intel Cloud Technology” program purportedly aims to improve customer experience and value as well as the company’s cloud service capabilities.
In an emailed exchange, an Intel spokesman said it has partnered with 16 leading cloud service providers who have, when combined, in total $3.5 billion of cloud revenue. Those partners plan to provide a service that allows their customers to get a sense of the hardware behind their Intel-based cloud technology. Intel spokesman explained that such a brand visibility is important, just as drivers of a car want to know what kind of engine runs inside of it.
Intel’s new program helps communicate differentiation, Intel claimed, and it improves service performance -- although the company failed to offer specifics. Intel promised it will also improve reliability and security, thus assuring that customers get solid return on investment. The program includes Intel’s integrated Cloud Finder online search engine, which enables customers to find companies that provide cloud services built on similar Intel technology.
Charles King, president and principal analyst at market research firm Pund-IT, said in an interview with EE Times that Intel’s new program came out of cooperation between Intel and Amazon. “You could call this arose from a very successful experimental collaboration with Amazon,” he said.
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