From PC World: Advertising is about to land in the Firefox browser, at least for new users. Upcoming versions of Firefox will include sponsored advertising in the browser's new tab page, according to an announcement by the Mozilla Foundation.
Typically, the new tab page includes a selection of a user's most-visited sites represented by individual tiles. But when a when a new Firefox user or longtime user with a fresh install opens up Firefox, the new tab page includes essentially nine blank tiles.
In Mozilla's view, those blank tiles could be put to better use. So in a forthcoming update, Firefox will suggest what Mozilla calls "pre-packaged content" to new users who haven't built up a browsing history yet.
This will include links to popular websites based on your location, some links to Mozilla sites, and some "hand-picked" sponsored content. Tiles with ads will be labeled as sponsored.
Longtime users can avoid the new content on a fresh install if they are using Firefox Sync.
The new program, called "Directory Tiles," is "designed to improve the first-time-with-Firefox experience," Darren Herman Mozilla's VP of content services said in a blog post.
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