From DailyTech: HTC has been coming up with new strategies in hopes of reversing its current financial position, and the latest effort looks to be enhanced customer service.
According to The Verge, HTC will offer one free screen replacement on select models within the first six months of ownership. It's part of the HTC Advantage initiative, which aims for better customer service features.
There's a few conditions, though: the HTC model must be bought starting today, and the only eligible models are the HTC One, One mini, and One max.
But for those considering one these HTC models, this is a great deal because it's free. That means the HTC owner could pass on their carrier's insurance plans (which cost monthly fees) if they wanted to, instead opting for HTC's free perks of the HTC Advantage initiative. But the accident prone should probably stick with carrier insurance.
The HTC Advantage initiative also includes a timeframe in writing of when HTC customers can expect Android software updates.
HTC is hoping for a recovery after seeing its global market share fall to just 2 percent in 2013. It also reported its second straight quarter of operating losses last month.
Earlier this month, HTC said it will offer more mid-tier and affordable smartphones as a way of filling in the gaps in its offerings. It added that it won't get into the "very, very low-end market," but will release a new flagship this year.
Aside from jumping into the mid-tier, HTC also said it needs more aggressive marketing this year than it did in the last.
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