From PC World: Advanced Micro Devices doesn’t want its chips in low-priced tablets, and is eager to avoid a battle with Intel or ARM, whose chips have driven tablet prices down to under $100.
Growth in the tablet market is driven by low-end devices and Android, but AMD’s tablet strategy is driven by Windows and high-performance machines. So AMD’s avoidance of the low end of the market narrows options for people looking for name-brand chips in low-price machines.
AMD chips are in just a handful of tablet models. Those AMD chips that are available for tablets are essentially watered-down PC chips with strong graphics capabilities. But the company plans to introduce new chips, code-named Beema and Mullins, for tablets These new chips are based on a new core and designed to provide more performance and battery life.
“If we miss out on some units in the low end, so be it,” said Lisa Su, general manager of AMD’s global business units, during the first-quarter earnings call on Thursday.
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