From InfoWorld: Oracle is scooping up co-browsing software maker LiveLook in a bid to flesh out its suite of customer experience software.
LiveLook's product is already being used by more than 100 Oracle customers, having been embedded into Oracle's customer service application. It gives support and sales representatives a way to browse alongside customers in order to fix problems and help them make the right purchases, according to a statement.
Some 500 customers use LiveLook, according to a FAQ document released Friday in conjunction with the acquisition announcement.
Oracle is locked in fierce competition with Salesforce.com, SAP, Microsoft and other vendors in the customer experience software market, which spans a continuum from marketing to sales and post-sale service and support.
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