From DailyTech: BlackBerry’s workforce has been slashed to 40% of its high mark from three years ago, its global smartphone market share has plummeted from 8.8 percent in Q4 2011 to below 1 percent currently, and the company has resorted to a using a quirky Fact Check Portal to counter “ false claims” by its competitors and the media.
However, BlackBerry CEO John Chen claims that the company is no longer on a downward trajectory and is now aiming skyward.
"We have completed the restructuring notification process,” said Chen in a leaked memo provided to Reuters. "More importantly, barring any unexpected downturns in the market, we will be adding headcount in certain areas such as product development, sales and customer service, beginning in modest numbers.”
Chen expects BlackBerry to be cash flow positive by the end of its current fiscal year and bluntly added that there is “no margin for error to complete BlackBerry's turnaround to success.”
That means that devices like the Classic and Passport have to be certified hits on market for BlackBerry to have any hope of staying even somewhat relevant in a world dominated by smartphones from Samsung and Apple. The latest figures from IDC show that Samsung and Apple command 25.2 percent and 11.9 percent respectively of the global smartphone market.
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