Asus reveals the ZenWatch, a premium-styled Android Wear watch with a pedestrian price

From TechHive: After several weeks of teasing, Asus officially debuted its first entry into the burgeoning field of smartwatches on Tuesday at IFA Berlin. Dubbed the Asus ZenWatch, the new wrist wearable is loaded with Android Wear and, similar to other first generation Wear devices we've seen, it features a simply designed rectangular watch face.

But compared to devices such as the Samsung Gear Live or the LG G Watch, Asus has put a bit more effort into refining the watch's design. The ZenWatch combines a stainless steel case, nicely designed accents, a curved glass 2.5D front, and an Italian leather strap to more closely emulate the traditional watches you're used to. The watch also features more than 100 digital watch faces to choose from.

Asus was short on specs for the device during its presentation at IFA, but it did highlight many extra software features added to the basic Android Wear feature set. Some of these are a little gimmicky, but could also come in useful.

Similar to what Google Now already offers for Wear users, the ZenWatch has a feature called What's Next that can display upcoming calendar appointments, reminders, and weather forecasts.

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