Amazon's not going to turn Twitch into a store, says Twitch CEO

From CNET: Twitch, which Amazon is purchasing for nearly $1 billion, isn't saying much about how it will incorporate its new owner's services into its own, but one thing is for sure: Twitch is not morphing into a retail service.

"It would destroy what Twitch is," Twitch CEO Emmett Shear said at the TechCrunch Disrupt conference here on Monday. "I know it's the last thing I want and I think it's the last thing Amazon wants, too."

In reality, Twitch already drives video game purchases with partners linking to product pages, including Amazon's, and also acts as a way to advertise to gamers, Shear said.

The e-commerce giant, which is buying Twitch for $970 million, shows a commitment to gaming and media with the purchase. The deal gives Amazon access to Twitch's 55 million users, most of whom are the most loyal of gamers. It's a tough crowd to break into, but Twitch has managed to build a community around people who want to watch others play video games in real-time.

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