Xiaomi Aims to be #1 Smartphone OEM Within 10 Years, Apple Urges Caution

From DailyTech: Xiaomi has big aspirations when it comes to smartphone sales. Xiaomi has already put a hurtin’ on Samsung, surpassing the South Korean electronics giant (and even Lenovo) in Chinese market smartphone shipments during Q2. In addition, pricing pressure from both Xiaomi and Huawei was partially responsible for Samsung’s disappointing Q3 earnings report.

This week at China’s World Internet Conference, Xiaomi CEO Lei Jun made some bold claims about where his company is heading within the next decade.

“I believe that no one thought the Xiaomi from three years ago, which just made its first phone, would later rank as the third largest player,” said Lei. “India is becoming our largest overseas market. Within five or 10 years, we have the opportunity to become the number one smartphone company in the world.”

Xaiomi’s prowess in making full-featured, attractively priced smartphones has helped it jump into the third place position in global shipments during Q3 according to IDC. Xiaomi’s successful launch of the Mi4 smartphone was key to its meteoric rise, and helped the company achieve triple-digit year-over-year growth.

But while Lei is hopeful in Xiaomi’s capability of reaching number one position globally, Apple general counsel Bruce Sewell, who was also at the conference, urged caution in gunning for the top spot.

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