From PC World: Apple is getting closer to matching Samsung Electronics on its home turf, as it has done with other East Asian rivals.
Apple had a record-high 20 percent of the South Korean smartphone market in the last quarter of 2014, up from 11 percent a year earlier, according to Strategy Analytics.
It’s an embarrassing development for Samsung, which has seen its mobile fortunes wither since the release of the iPhone 6.
“The South Korean market is seeing a changing of the guard,” Strategy Analytics analyst Neil Mawston said via email. “Apple is outperforming in East Asian markets because of enhanced new smartphone models, deeper distribution channels and large subsidies from mobile operators.”
According to Counterpoint Research, Samsung’s domestic market share in smartphones fell to 46 percent in November from 61 percent in September, while Apple rose to 33 percent from 7 percent.
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