From CNET: Sprint remains the third largest major carrier in the US due to subscriber gains for two quarters in a row. But the company's aggressive promotions to attract new customers have put it in the red.
Sprint on Tuesday reported it added a total of 1.2 million new customers during its fourth fiscal quarter, which ended March 31. This compares to a loss of 383,000 customers in the same quarter a year ago. In its third fiscal quarter, Sprint added 967,000 new customers.
Of the new customers added in its fourth quarter, 211,000 were so-called postpaid subscribers, or traditional customers who are billed at the end of each month. Sprint lost 231,000 of these subscribers during the same quarter a year ago. It added only 30,000 of these customers in its third fiscal quarter.
Sprint's growth largely came from its prepaid businesses. But the company also lost fewer postpaid subscribers than it has in previous quarter. Its churn rate, or the rate at which customers leave its service, was 1.84 percent. This is a significant improvement from the previous quarter's churn rate of 2.3 percent and marked the best sequential improvement in nearly seven years, the company said.
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