From CNET: If at first you don't succeed with the gamer crowd, try, try again.
That's the attitude Sony's mobile division is taking with the Xperia Z4v, a variant of its latest flagship smartphone tweaked exclusively for Verizon Wireless. Sony will once again tout the ability to stream and remotely play PlayStation 4 games as a key selling point as it looks to break into the US smartphone market.
The announcement of the Z4v comes just a day after Sony made a splash with its presentation at the E3 video game confab on Monday. Sony hopes some of the excitement generated by the PlayStation will trickle down to its mobile sibling -- its Xperiz Z3v smartphone will be highlighted at the Sony booth.
Sony could use all the help that it can get. While the latest Z4v offers up the usual bells and whistles of a flagship smartphone, from a super sharp display to an enhanced 20.7-megapixel shooter, the company continues to lag well behind its competitors in awareness. It doesn't matter how good of a smartphone you produce if no one knows about it.
"Most US consumers either don't know or don't care that Sony makes phones," said Avi Greengart, who covers consumer electronics for Current Analysis.
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