From PC World: As HTC faces shrinking revenue, the smartphone vendor is testing ads over its BlinkFeed media aggregation app, and some users aren’t happy.
On Tuesday, HTC said it had begun rolling out an update to its BlinkFeed app that would include advertisements for users in the U.S., the U.K., China and a few other markets.
The ads, for now, will be in a limited number, and promote sponsored apps, in addition to HTC accessories and devices, the company said in a blog post.
“Because these are native ads, they will appear like a typical BlinkFeed post rather than as a pop-up or banner ad,” HTC added. However, users will be given an option to opt out from seeing the ads.
Many HTC customers are opposed to the change. Several users posted to HTC’s blog post, complaining.
“I don’t buy a phone to enjoy my amazing ads,” wrote one user.
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