From CNET: You would normally laugh off any no-name company's attempt to jump into the brutally competitive smartphone business. But given the pedigree of the members at startup Nextbit, you have to at least be curious.
Nextbit, which began life as a secretive software startup focused on a cloud-based tool that allowed you to move files and setting between Android devices, has shifted gears into hardware and intends to launch its own smartphone. The company, which boasts Google Ventures as a backer, Android veterans Tom Moss and Mike Chan and former HTC design chief Scott Croyle, plans to unveil its smartphone on September 1, Moss said in an interview.
"It's going to be friggin' awesome," said Moss, the chief executive of Nextbit.
Nextbit is bucking the trend and taking a bet on smartphones at a time when Microsoft is drastically cutting its mobile devices operation and Samsung continues to see falling profits from its once powerhouse smartphone business. In an industry where seemingly only Apple can turn a consistent profit, Nextbit hopes to stand out through its staff's intimate knowledge of Android and its HTC-inspired design chops.
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