Microsoft fires back at Google with Bing contextual search on Android

From InfoWorld: Microsoft has pre-empted a new feature Google plans to include in the next version of Android with an update released Thursday for the Bing Search app that lets users get information about what they're looking at by pressing and holding their device's home button.

Called Bing Snapshots, the feature is incredibly similar to the Now on Tap functionality Google announced for Android Marshmallow at its I/O developer conference earlier this year. Bing will look over a user's screen when they call up a Snapshot and then provide them with relevant information along with links they can use to take action like finding hotels at a travel destination.

For example, someone watching a movie trailer can press and hold on their device's home button and pull up a Bing Snapshot that will give them easy access to reviews of the film in question, along with a link that lets them buy tickets through Fandango.

Google Now On Tap, which is slated for release with Android Marshmallow later this year, will offer similar features with a user interface that would appear to take up less screen real estate right off the bat, at least in the early incarnations Google showed off at I/O.

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