From CNET: Verizon plans to launch a free mobile video service Go90 on Tuesday, by specifically inviting the young people it's targeting in a bid to build a new business appealing to them.
Go90 is free, supported by ads rather than paid subscriptions. It will play a mixture of traditional TV, live programming like pro sports and shorter clips commonly associated with sites like YouTube. The company refers to it as "social entertainment," a hint at its hopes that the virality of some videos may help G090 spread too.
The company is sending out invites to sign up to people it has identified in the generation they're targeting, who are young people known as millennials generally considered to be around 30 years old or younger.
Verizon is the latest company to chase "over-the-top" TV, which is delivered over the Internet or mobile networks, as a way to appeal to mobile customers turning their devices into on-the-go media centers. The biggest mobile carrier in the US, Verizon faces bruising competition in its main business from upstarts like T-Mobile and Sprint, and Go90 will set it apart from rivals. For consumers, it's another step toward making video more accessible on the screen they're closest to.
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