From CRN: Dell rolled out new rebates and incentives it said are aimed at making partners more profitable and growing the Dell brand, and the deal-sweeteners go hand-in-hand with the hiring of 100 new positions dedicated to working with partners.
Jim DeFoe, Dell vice president of global sales and programs, said the 100 new employees will work with partners specifically to help sell enterprise server, storage and networking solutions. They'll be helping partners do product demonstrations, providing training, and strengthening the sales process.
DeFoe said Dell is hiring the new employees across North America "as quickly as we can."
Dell said it isn't making the size of the rebates public and is sharing those details only with partners, but DeFoe told CRN Dell was doubling some rebates on storage and networking and increasing rebates on servers. DeFoe gave a brief rundown of the new programs in a blog earlier this week. Thursday, DeFoe told CRN the programs help keep Dell competitive as price competition heats up.
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