From CNET: The Seattle-based Internet retailer on Thursday reported a surprise profit for the third-quarter as sales jumped 23 percent. The report pleased investors, who pushed the company's shares to an all-time high in after-hours trading.
There's no mystery why Amazon's business keeps growing. The company keeps finding ways to rope in customers and give them reasons to buy through Amazon.
The latest installment is Prime, a $99-per-year service that provides complimentary two-day and sometimes one-day deliveries. That's like catnip for shoppers, who don't have to change out of their pajamas to browse Amazon's seemingly endless catalog.
Amazon doesn't reveal how many Prime subscribers it has so it's something of a "black box," said Forrester analyst Sucharita Mulpuru. "All we know is the number is north of 10 million south of 100 million in terms of subscribers and the profitability of them," she said.
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