From ComputerWorld: Windows phone shipments took a nose-dive in the third quarter, plummeting 35% from the same period in 2014, researcher Gartner said today.
By comparison, total global smartphone shipments climbed 15% in the third quarter.
Of the 353 million smartphones shipped in the September quarter worldwide, less than 6 million were powered by Microsoft's Windows, making Windows' share 1.7%, Gartner estimated, down from 3% in the same quarter of 2014.
Windows phones shipments tumbled in some of the historic strongholds for the OS, said Roberta Cozza, a Gartner analyst. "In both Latin America and in emerging markets, there were strong declines," Cozza said in a Wednesday interview. "Consumers are moving on to Android. I just don't think that the Lumia brand is strong anymore in the mid to lower end. Microsoft's message doesn't resonate with price conscious consumers."
In Latin America, for example, Windows' share of smartphone shipments dropped to 3.5% in the third quarter, down from 5.5% the quarter before. Meanwhile, Android climbed from an 89% share to 93%. "For the basic smartphone user, Android is still a stronger proposition," Cozza said.
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