From CNET: Sprint will match its rivals' current rate plans and offer a 50 percent discount in a new promotion unveiled Wednesday.
The program, similar to one Sprint launched a year ago and beginning on Friday, applies to customers switching from Verizon, AT&T or T-Mobile. The 50 percent discount applies to advertised rates for "most plans," Sprint said. The company had been teasing a "big reveal" with a countdown clock over the past day.
The offer is the latest promotion in the highly competitive wireless industry. The jockeying for subscribers has resulted in better perks and deals for consumers willing to shop around. Sprint, the nation's fourth-largest wireless carrier with a long history of customer defections, knows it must be aggressive during the critical holiday-shopping season when smartphone sales spike.
If Sprint's deal sounds familiar, that's because the carrier introduced a similar promotion called "cut your bill in half" for AT&T and Verizon customers last December. But Sprint CEO Marcelo Claure said the new program adds T-Mobile in the mix and offers a more straightforward deal.
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