Activision Blizzard beefs up e-sports muscle

From CNET: Gaming giant Activision Blizzard is apparently adding more firepower to its e-sports arsenal.

The maker of the popular military shooter franchise Call of Duty has reportedly shelled out $46 million for pretty much all the assets of Major League Gaming, a sports league and streaming service devoted to e-sports video games, in which pro gamers battle one another in front of spectators, live and over the Internet. MLG's board of directors approved the sale during a special meeting on December 21, according to industry trade publication eSports Observer.

Neither Activision Blizzard nor MLG immediately responded to a request for comment.

The move follows Activision Blizzard's formation this past October of a new unit focused on e-sports, which took on MLG president and co-founder Mike Sepso as one of its top executives. The Santa Monica, California-based game maker had also acquired the assets of IGN Pro League, an eSports tournament organizer, in 2013.

The news is also yet another sign of how hot eSports have become. Last month, Activision Blizzard rival Electronic Arts launched a new initiative to help create global matches around its biggest games, such as Battlefield, Madden NFL and the soccer game FIFA. Some of the world's largest tech companies have also moved into the market, with both Microsoft and Sony equipping their popular gaming consoles to stream contests live online.

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