Foursquare checks in a new CEO

From CNET: When's the last time you used Foursquare?

Can't remember? That's part of the problem for the company behind the pioneering social app.

Also called Foursquare, the firm announced a major shakeup Thursday. Co-founder Dennis Crowley is stepping down as CEO to become its executive chairman. Replacing him in the top job is Chief Operating Officer Jeff Glueck. Steven Rosenblatt, a four-year veteran of the New York-based company, will become its president.

Foursquare was once the envy of every startup in the tech industry. It exploded onto the scene in 2009, as attendees of the South by Southwest conference used its check-in feature -- which lets users post their location at a local business over the Internet -- to let people know where they were hanging out.

But the world of social networks is brutal. Enthusiasm for the service waned as companies including Facebook and Instagram built location services into their own apps. Some people also questioned the value of checking into restaurants and other spots. Foursquare aimed to resolve that issue in 2014 by splitting its services into two apps: Foursquare would be for recommending restaurants and other venues, and a new app, called Swarm, would be for check-ins.

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