From PC World: The designer of the graphics chips for the iPhone 6s and HTC One M9+ is setting its sights lower for its next generation of products, a move that spells good news for mobile gamers with a smaller budget.
Imagination Technologies is improving the performance of its graphics chip designs for low-cost devices, and providing an extra boost as it opens the way for more efficient software too.
Like ARM, Imagination designs processor cores but does not make chips. In ARM’s case, it designs the eponymous ARM microprocessor cores, while Imagination has three main business lines: MIPS microprocessor cores, PowerVR graphics cores, and Ensigma software-defined radios. Customers license ARM’s or Imagination’s core designs, extend them with other functionality and turn them into chips. Ultimately, it’s their know-how that provides a lot of the performance in smartphones and other consumer electronics devices.
For instance, the graphics capabilities of the iPhone 6s and 6s+ are provided by a PowerVR graphics core, which Apple has incorporated into its A8 chip alongside a microprocessor core design from ARM. HTC’s One M9+ has a Mediatek MT6795T system on chip with Imagination’s PowerVR G6200 graphics core inside.
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