From CMET: Uber added Pandora to its driver app Monday, so that chauffeurs can stream its digital radio and toggle between stations while better keeping their eyes on the road.
It's the ride-hailing company's second music partnership, after 2014's launch of in-car Spotify listening for riders. That let people who subscribe to Spotify play tracks through an Uber car's speakers.
But that perk is on pause for several weeks, as Uber plans to roll out a revamped system for riders to manage music from both Spotify and Pandora during their rides. The company couldn't specify how it will prioritize driver musical desires and rider song preferences when they clash after both parties have tools to control the tunes.
With the Pandora partnership Monday, Uber said it wanted to launch with drivers first, after riders were emphasized in the Spotify partnership. Drivers will get complementary ad-free Pandora music for the next six months, saving them the $4.99 a month of a Pandora One subscription. The data eaten up by streaming will count against drivers' own carrier limits, but Uber noted that Pandora streams free for T-Mobile customers and that AT&T, Verizon and Sprint offer discounts to Uber drivers.
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