From CNET: HTC needed a break. It got just that when Google chose the veteran phone manufacturer to produce its newest flagship phones, the Pixel and Pixel XL. The partnership is a testament to strong relationship between Google and HTC, which was also tapped to build the original Android phone, the G1, as well as the first Nexus phone, the Nexus One.
That courtesy, however, did not extend to the actual Pixel unveiling. Google never uttered its longtime partner's name during the roughly 90-minute presentation Tuesday.
That's the kind of semi-win, semi-loss situation that has come to define HTC. The company has a buzz-worthy product in its Vive virtual-reality headset, but its core phone business has struggled. It builds beautifully designed products, but they're often ignored.
As a result, the HTC name sits on the periphery of consumer awareness. You might have recognized it once and even coveted one of its phones at one point, but it's a faded memory.
HTC was just happy to have a part in one of the highest-profile phones of the year.
"We're proud that when Google needed an industry-leading partner for the Pixel, HTC was the clear answer," said HTC spokesman Jeff Gordon.
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