From PC World: Between the introduction of the Shield lineup, GeForce Experience 3.0’s mandatory registration, and the arrival of GeForce Now’s cloud-based PC game streaming, it’s clear that Nvidia’s been striving to position itself as a one-stop gaming ecosystem for PC gamers, rather than a mere purveyor of graphics cards. Now, what appears to be an accidental TMI outburst at the end of a recent Nvidia job posting pulls back the curtain on exactly how the company’s approaching “gamer loyalty”—and hints at unannounced GeForce products that may be on the horizon, including a premium “GeForce Elite” membership and the hotly anticipated GeForce GTX 1080 Ti.
Most Nvidia job postings end with the phrase “We are an AA/EEO/Veterans/Disabled employer.” But the posting for a Senior Marketing Manager – GeForce, Gamer Loyalty & Advocacy position on LinkedIn includes a long extra section below that blurb on how Nvidia views the GeForce Experience program, as well as a schedule for GFE giveaways and the aforementioned teases for new products.
First, some good news: Whoever wrote this section seems to truly consider GFE a boon for GeForce owners. “I think of GFE Rewards as more than giveaways—it’s a Club with exclusive benefits for GFE users,” the author writes. “Through the Club we can help improve our customer’s gaming experience and build a GeForce/GFE community.”
Driving home that sentiment, the rest of the information calls the user loyalty program “Club GeForce,” an informal name for the benefits and giveaways Nvidia provides its users.
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