Jobs Discusses Reasoning Behind New iPod Line Decisions

From DailyTech: Yesterday marked the unveiling of the new iPod line and everything went pretty much as expected. The only thing that could be considered a surprise was that only the tiny new iPod nano got a camera -- many believed that the touch would get a camera as well.

The New York Times' David Pogue interviewed Steve Jobs after the event and picked Jobs' brain a bit about new Apple products among other things. One of the first questions that Pogue put to Jobs was about the omission of the camera on the touch. Jobs replied that the goal of Apple on marketing of the touch was to get the device to as low a price as possible.

According to Jobs, the touch is being marketed by Apple as a gaming platform and as such, it wants a low price to make it more appealing to buyers. The way to reduce prices isn’t to add features.

Jobs told Pogue in the interview, "Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff. We need to get the price down where everyone can afford it."

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