Windows mobile app store, My Phone service officially opening

From CNET News.com: On Tuesday morning, as Microsoft's Windows Mobile 6.5 phones hit the market, two of its mobile services are officially launching.

Brand new to 6.5 phones are Windows Marketplace for Mobile--an application storefront like that found on iPhone, BlackBerry, and every other major mobile OS--and a Web-based backup and sharing service called My Phone.

We've heard plenty about both services in the days and months leading up to this release. The much-anticipated Windows Marketplace for Mobile has a well-thought out model that will eventually include both a Web and on-phone storefront, and a flexible billing system that lets you purchase apps using either a credit card or your monthly phone bill (depending on the carrier). The PC catalog isn't available now but is planned to be released before the year's end.

There's also a self-service return policy that gives you a full refund from unwanted apps within a 24-hour period. There's a caveat, of course. You'll be limited to one refund per month to avoid abusing the system. The app store launches in 29 countries on Tuesday.

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