Next-gen Blackberry Posts Weak Launch, Sells Only 150k Units

From DailyTech: Not long ago, Research in Motion held a commanding lead in the smartphone industry, with over 40 percent of the market in its pocket. Its BlackBerry smartphones were the choice for business users.

Now it reportedly has been passed in the U.S. by Google's seemingly unstoppable Android platform. And the iPhone looks to eventually catch up as well, growing at a faster pace than RIM.

RIM's response was to roll out its $199 (with contract) BlackBerry Torch 9800 slider, sporting BlackBerry 6.0 OS. The launch was RIM's first major hardware re-imagination since the much-maligned Storm. Early sales numbers aren't looking pretty for RIM's ambitious experiment, though.

Two independent analyst firms -- RBC Capital Markets and Stifel Nicolaus -- said that RIM moved 150,000 units of the BlackBerry Torch over the weekend. That's a remarkably weak launch, compared to the 1.7 million iPhones sold by Apple in its first week. In fact, RIM's launch numbers are more reminiscent of the Palm Pre's launch sales.

To be fair, some Android phones like the HTC EVO 4G were highly anticipated and posted similar launch sales numbers. However, the Android market is more tightly packed and high profile launches come at a frantic pace. BlackBerry, on the other hand, follows a release schedule somewhere in between Android's and Apple's, with less frequent new device launches. Thus a less than huge launch could spell trouble for the gadget-maker.

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