Microsoft Takes an Unconventional Route With New Windows Phone 7 Commercials

From DailyTech: Following up on its soft launch of Windows Phone 7 yesterday in New York City (hardware does not ship until November 8 in the U.S.), Microsoft has aired new commercials plugging the platform.

Advertising and Microsoft don't always play nicely together. While Apple was airing its incredibly successful "Get a Mac" commercials, Microsoft was pitching campaigns like "Don't Blame Vista" and the ill-fated, obtuse Jerry Seinfeld-Bill Gates commercials.

Recently, Microsoft showed some signs of improvement with its recent "I'm a PC" and "Laptop Hunters" series of commercials, both of which struck on peoples' populist sensibilities.

For those hits, though, it had another glaring miss, though -- its advertisement for its Kin smartphone. Kin debuted a series of bizarre commercials, which included a man appearing to stalk his ex-lover.

Now, however, Microsoft is back for more with its new Windows Phone 7 ad campaign. The new commercials are by Crispin Porter + Bogusky -- the advertising firm behind both the Seinfeld-Gates commercials and the more successful "I'm a PC"/"Laptop Hunters" commercials.

The first one (video) features a bunch of people who should be paying attention with their heads glued to their phones. There's the guy on the beach among girls in bikinis, a women running, a masseuse, a man sharing an intimate evening with his wife, a surgeon, a father playing catch with his son, and more. All are intently fixed on one thing -- their phones -- when they clearly should be focusing their attention elsewhere.

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