Microsoft pitches IE9 as the browser for reaching a few sites

From InfoWorld: Microsoft has kicked off a new marketing campaign for Internet Explorer 9 (IE9) that urges users of rival browsers to run it, even if only sparingly for "a few sites that you go to everyday."

The unusual approach, which Microsoft launched last week on browseryoulovedtohate.com, a domain it registered last month, is part of Microsoft's continued campaign to convince Windows users to stick with IE9, or if they've switched browsers, to give it another try.

"One of the more interesting trends these days is the number of Chrome and Firefox enthusiasts who have 'added' Internet Explorer 9 into their browsing mix," said Roger Capriotti, the director of IE marketing, in a blog post last week. "You don't need to ditch your current browser, but there are probably a few sites you go to each day like Facebook that you can pin with IE9."

"Pin" refers to IE9's ability to place websites on the Windows 7 taskbar for one-click access. The feature has been heavily promoted by Microsoft.

In the blog post, Capriotti repeatedly argued that even users who had defected to Google's Chrome or Mozilla's Firefox should run IE9, if only occasionally.

"It's the perfect complement to whatever browser you use for daily tasks," he said.

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