Apple Store Disrupted by Screaming Mob, Masterminded by RIM

From DailyTech: An eye-catching protest/flash-mob occurred outside an Apple, Inc. (AAPL) store in Sydney Australia. Blogger Nate 'Blunty' Burr captured the whole incident on video, leading some to believe he may have been hired by whoever was behind the campaign.

He describes, "All of a sudden a big black bus pulls up. A bunch of people dressed in black pour out of said bus with protest signs and they start screaming 'Wake up!'"

"Perhaps it's some sort of guerilla marketing for a new SIRI feature," he deadpans, "SIRI, please send a screaming mob to me at work to me at 2 pm. BEW-DOOP!"

Well given Samsung Electronics Comp., Ltd.'s (KS:005930) upcoming Galaxy S3 launch and its recent history of mocking Apple's throng of followers, everyone sort of reached the forgone conclusion that the South Korean phonemaker was behind this. After all, Samsung was likely a bit sore at the fact that Apple had succeeding in banning its tablet sales for a while in Australia, before the ruling was overturned.

It turns out the noisy mob was the work of Research in Motion ltd. (TSE:RIM), makers of the BlackBerry smartphone. RIM is currently working on preparing its brand-new QNX-based BlackBerry 10 smartphone operating system for the market.

RIM comments, "We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia."

View: Article @ Source Site