Yahoo hires former Google exec as revenue chief

From CNET News.com: Yahoo has hired Michael Barrett as executive vice president and chief revenue officer.

Barrett will lead Yahoo's ad revenue and operations worldwide, the company announced today. In his new role, Barrett will report directly to Yahoo interim CEO Ross Levinsohn. He will start in his new position in July.

All Things Digital was first to report the news.

Barrett was the chief executive of online-advertising firm Admeld before joining Google last year after the search giant acquired his company for $400 million. Since then, Admeld has continued to operate as it did before. The company's Web site, in fact, still shows Barrett as CEO.

According to All Things Digital, Barrett's hiring means major changes are afoot at Yahoo. The publication's sources say that Yahoo is considering getting out of the ad tech business, and will focus entirely on digital ad sales -- something Barrett is quite comfortable with. The ultimate decision on what to do, however, has not been made, according to All Things Digital.

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