Intel Expects Atom Bay Trail-T Based Tablets to Cost $150 or Less

From X-bit Labs: So far, tablets based on Intel Atom system-on-chips have not managed to gain popularity on the market mainly due to rather high prices as well as scarce availability. However, this is going to change with Intel Corp.’s next-generation Atom “ValleyView” microprocessors and Bay Trail-T platforms. According to chief executive of Intel, next-gen tablets will cost $150 or even less.

“We believe what [Bay Trail platforms] really does it allows us to get into these markets that we are not in, in a big way today. [There will be] tablets [at] $199 and below, some you are going to see even lower, below $150 and much below that as we go through the holiday season. So, Bay Trail, really first and foremost we believe gives solid performance, solid battery life relative to the competition in price points and markets that were simply not in, in a big way today,” said Brian Krzanich, chief executive officer of Intel, during quarterly conference call with financial analysts.

Intel will officially launch Atom processor Z-series for Bay Trail-T platforms designed for tablets between August 28, 2013, and September 13, 2013, according to an excerpt from an Intel document published earlier this month.

Intel will offer three versions of Bay Trail platforms based on different versions of ValleyView system-on-chips: Bay Trail-T (3W), Bay Trail-M (4W – 6.5W) and Bay Trail-D (12W) for tablets, notebooks, and desktops, respectively. Actual SoCs will come in different form-factors, with different levels of performance and even with some feature-set differences. In addition, there will be server and industrial solutions based on Valleyview.

For the first time in history, highly-integrated Atom system-on-chip will utilize Intel’s own graphics processing technology (current SoCs use PowerVR technology). Thanks to Intel HD Graphics 4000-series graphics core, ValleyView will provide three times higher performance than today’s Atoms for netbooks and nettops.

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