Intel Announces Holiday Price Tiers, Starting WIth $99 Tablets

From DailyTech: Intel Corp. (INTC) has a pretty interesting pricing strategy that it's revealed at the 2013 Intel Developer Forum (2013 IDF). Three messages can be taken away from the pricing Intel has revealed.

First, it is a great time to be a PC buyer -- if you're interested in an Intel PC. Prices on Intel equipped PCs -- which will start at $99 USD -- have never been cheaper. Second, Intel has to be compromising its famously high margins to hit these price points (you'll agree when you see them). And third, for the first time Intel has a clear tiered price hierarchy in which price is (somewhat) a function of utility and processing power (seemingly a fair deal).

For the holiday Intel is targeting starting price points of:

- $99 USD for Bay Trail tablets
- $199 USD for "clamshell" (e.g. traditional budget) laptops (Bay Trail or Celeron)
- $299 USD for "2-in-1" laptop-cum-tablets (flip, slider, detachable, or swivel form factors) (Bay Trail or Celeron)
- $399 USD "Ultrabooks" with Core series chips

View: Article @ Source Site