From Forbes: Bridgestone Corp., the world’s largest tire and rubber manufacturer and a company with roots more than a century old, is participating in CES 2020, its first-ever Consumer Electronics Show, in Las Vegas in January.
That’s a sign electrification, Internet connectivity, and autonomy are rewriting the rules for tires and associated components, too, along with nearly every other part of modern cars and trucks. CES 2020 runs Jan. 7 through Jan. 10. Media previews begin Jan. 5.
Over the last few years, CES has become a “must” for auto manufacturers and their suppliers — at a time when some car companies have started scaling back on some auto shows or dropping out entirely.
“The CES event gives us a great opportunity to really showcase some of these solutions to improve safety, improve uptime and maintain efficiency, to make mobility more seamless,” said TJ Higgins, vice president and senior officer, global Chief Strategic Officer, Bridgestone.
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