From The Verge: Amazon will now allow third-party companies the unprecedented privilege of accessing the core artificial intelligence underpinning its Alexa digital assistant, a first for the company’s AI platform.
While Amazon has allowed companies to build skills for Alexa and allows pretty much any consumer electronic device maker to integrate Alexa into a compatible product, the e-commerce giant has not licensed the underlying AI tech for use in other assistant-like products. Amazon is calling the new offering Alexa Custom Assistant, and it’s starting out with a focus on the auto market.
Amazon is doing so to allow not just automobile manufacturers, but any company with a need for a digital voice assistant more control over the software experience. This will allow companies to create their own wake words and custom voices and capabilities Amazon says will “co-exist” with Alexa as it’s designed to work today. For the auto market, this provides Amazon the added benefit of having its software built directly into cars.
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