From PC Mag: TikTok is entering the restaurant business—sort of. The video-sharing platform has announced its intention to launch delivery-only TikTok Kitchen locations across the US.
As Bloomberg reports, partner Virtual Dining Concepts (VDC) will create a menu "inspired by the [social network's] hottest food trends," which can be reproduced in a range of kitchens with minimal training.
It's unclear exactly what that menu will include, but you can expect recent favorites like baked feta pasta—one of Google's most-search foods in 2021—and quarterly changes. Bloomberg also tipped pasta chips (cooked pasta shapes covered in cheese and air fried), a smash burger, and corn ribs (sections of corn coated in spices and Parmesan). The first 300 restaurants will open in March, with a total of 1,000 locations expected to be delivering food by the end of 2022.
Among the eateries set to operate a TikTok Kitchen are national chains owned by VDC co-founder Robert Earl, including Buca di Beppo and Bertucci's. Delivery is handled by Grubhub, and prices, according to Earl, will be "comparable" to other Virtual Dining Concept brands. A burger from YouTube star Jimmy Donaldson's MrBeast delivery-only restaurant starts at $6.99.
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