From TechCrunch: TikTok is pulling out all the stops to prevent its impending ban in the United States. Aside from initiating legal challenges against the government, that means shaping up its public image. On Tuesday, the platform announced its TikTok Change Makers Program, which includes fifty global creators who “create a positive impact on and beyond the platform.”
Creators in the program will get support from TikTok, and on each creator’s behalf, TikTok will donate $25,000 to a non-profit of their choice.
“This program enables us to connect with wider audiences, encouraging creativity for meaningful advocacy and health communication,” said Alain Labrique, a director at the World Health Organization (WHO), in a statement.
In a blog post, TikTok spotlighted the ten creators who will take part in this program, which includes environmental activists (Caulin Donaldson, Eli Virkina, Franziska Trautmann) and motivational speakers (Barbara Costello, Alethea Crimmins). One honoree, Joel Bervell, makes videos addressing racial disparities in medicine; he serves on a White House-sponsored committee of health care leaders in social media.
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