From PC World: For months, internet rumor mills have claimed that AMD’s next-generation Radeon RX 8000 graphics cards would cede the high-end market to Nvidia’s GeForce lineup, after the GeForce RTX 4090 stomped all over the competition this time around.
Now, AMD’s senior VP and general manager of the computing and graphics group, Jack Huynh, all but confirmed it when he responded to Tom’s Hardware’s question about whether Radeon will compete with Nvidia at the “top of the stack”:
“My number one priority right now is to build scale, to get us to 40 to 50 percent of the market faster. Do I want to go after 10 percent of the TAM [Total Addressable Market] or 80 percent? I’m an 80 percent kind of guy because I don’t want AMD to be the company that only people who can afford Porsches and Ferraris can buy. We want to build gaming systems for millions of users.
Yes, we will have great, great, great products. But we tried that strategy [King of the Hill] — it hasn’t really grown. ATI has tried this King of the Hill strategy, and the market share has kind of been… the market share. I want to build the best products at the right system price point. So, think about price point-wise; we’ll have leadership.”
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