From PC World: Amazon apparently wants to milk Prime Video even further by showing more ads than ever before. According to Ars Technica, Amazon will test how much advertising it can get away with before Prime Video viewers revolt (or even cancel their subscriptions altogether).
Kelly Day, Amazon’s Vice President of Prime Video International, told the Financial Times in this paywalled article that Amazon will offer more Prime Video ad slots to advertisers in 2025.
Currently, it seems that Prime Video users see an average of 2 to 3.5 minutes of advertising per hour. Day told FT that standard Prime Video currently doesn’t show any ads in the middle of content. That could change come next year.
In a statement to Ars Technica, an Amazon spokesperson tried to gloss over the threat of “more” ads for Prime Video customers: “We have not changed our plans to have significantly fewer ads than linear TV and other streaming TV providers and to evaluate ad volume to ensure we deliver a great customer experience.”
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