OpenAI’s Sora Hit 1M Downloads. Now It’s Scrambling To Control The AI Doubles It Created

From Forbes: Last week, OpenAI’s video-generating app, Sora, achieved a milestone: it hit one million downloads in under five days, technically outpacing the launch of its sibling, ChatGPT.

According to data from Appfigures cited by TechCrunch, this surge happened despite Sora being invite-only and restricted to iOS users in the U.S. and Canada. For context, ChatGPT was publicly available and U.S.-only in its first week, making Sora’s explosive adoption a testament to the ferocious public appetite for generative video.

Sora has become, as The Verge describes it, “a TikTok for deepfakes.” Its feed is a surreal scroll of user-generated content powered by the Sora 2 model where anyone can create 10-second, photorealistic videos of anything they can imagine. The app’s standout feature, “cameos,” allows users to upload a selfie and create an AI double — a digital twin that can be inserted into any scenario, complete with a synthetic voice.

However, the internet is now awash with chaos. The platform’s mascot became its own CEO, Sam Altman, who appeared in countless user-generated videos “stealing, rapping, or even grilling a dead Pikachu.” More disturbingly, the tech opened several painful ethical wounds, such as with Zelda Williams, daughter of the late Robin Williams, who posted a plea requesting people to stop sending her AI-generated images of her father.

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