New Letterboxd Movie Rental Service Uses Watchlists to Inspire Picks

From PC Mag: Letterboxd is fast becoming one of the most popular social networks built around a hobby, and soon it will let you watch movies directly in its app.

A new rental platform called Video Store is coming to Letterboxd from December 2025. It will focus on niche, long sought-after titles you struggle to find elsewhere. The brand says it will act like “curated shelves" at a movie store.

Letterboxd says, “We program these shelves using millions of watchlists, reviews and other secret sauce signals. It’s like walking into your local video store and seeing the “employee picks” shelf—and those employees are countless Letterboxd members across the globe.”

Video Store will focus on festival films, restorations of old titles, and what it calls “long-watchlisted" movies. Letterboxd hasn’t explained the latter in detail, but it appears to be films that aren't readily available on traditional streaming services but often appear on people’s must-watch lists.

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