From CNET: Anyone who has used an AI image or video generator knows that these tools are often the opposite of precise. If you're using an AI generator with a specific idea in mind, you'll likely need to do a lot of work to bring that exact vision to life.
Adobe's convinced that it can make its AI hub, Firefly, a place where AI can be customized and precise, which is what the company aims for with the release of new AI video editing tools on Tuesday.
Over the course of 2025, Adobe has quietly emerged as one of the best places to use generative AI tools. With Firefly subscriptions starting at $10 per month, it's an affordable program that provides integration with top models from Google, OpenAI, Runway, Luma and several other leading AI companies. It's expanding its roster with Topaz Labs' Astra (available in Firefly Boards) and Flux 2.1 from Black Forest Labs, available in Firefly and Photoshop desktop.
The partnerships are helping to make Firefly an all-in-one hub for creators to leverage AI, said Steve Newcomb, vice president of product for Firefly, in an exclusive interview. Just as Photoshop is the "career partner" of photographers, Firefly aims to become a partner for AI video and image creators.
View: Full Article
