From PC World: Budget PC gamers have had little to celebrate in 2026. Intel may be trying to change that.
It’s hard not to feel despondent about the state of PC building right now. Data centers are sucking up memory, prices for parts are climbing higher than ever, and all the major players seem more interested in AI revenue than anything else. Gamers would be forgiven for feeling abandoned, as companies move to class PC parts as part of their “edge AI” strategy rather than a core component of their business.
Yet while Nvidia is trying to get everyone to throw their annual budgets at AI and AMD is slow-rolling its upscalers to older hardware, Intel has been sending quiet signals that it’s still prioritizing gamers, enthusiasts, and even the budget segments of the market. Intel’s consumer-focused approach offers hope that someone still cares.
This isn’t just speculation. I reached out to Intel’s VP of Enthusiast Channel Business, Robert Hallock, and asked him all about the company’s changing approach in recent years.
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