In U.K., iPhone ad banned over 'all Internet' claim

From CNET The U.K.'s Advertising Standards Authority has banned an ad for the iPhone that promised users access to "all parts of the internet" on their Apple device.

The TV advertisement featured an individual flicking through holiday-related Web pages on an iPhone to a voice-over saying: "You never know which part of the Internet you'll need. The 'do you need sun cream' part? The 'what's the quickest way to the airport' part? The 'what about an ocean view room' part? Or the 'can you really afford this' part? Which is why all the parts of the Internet are on the iPhone."

The ad prompted two objections to the ASA, claiming the commercial was misleading. As the device doesn't offer Flash or Java, and not all Web sites can be seen in their entirety, the complaints said.

Apple, however, sees the ad differently. The "all parts of the Internet" claim was in reference to the iPhone's ability to offer "full" Internet access--rather than displaying WAP pages, or walled-garden operator content, the company said.

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